Welcome to my portfolio.

Below, you’ll find some examples of my work for different brands, including both paid and organic executions.

Who did what?

For all of this social media, blog and podcast content, I helped conceive of both the strategy and execution, mostly in conjunction with clients at the two agencies where I’ve worked. I was the primary writer of all content you will see in this portfolio except Flagstar Bank and American National Bank. For all but those same two, I also conceived of the creative execution and provided integral creative direction and/or briefs for the visual assets contained herein. For The Fleur Cinema and Echo Valley Country Club, I even did all the graphic design work! Yes, really!

A word on my process

Today, strong brands publish like media companies. But many brands are publishers in search of an audience. We need to recognize this fact. We need to start from a place of recognizing that nobody cares about our brand’s content until we give them a reason to care.

The key to good social media and content marketing is recognizing the humans behind the screen. Not users, not impressions, not engagements, definitely not personas — real people. These humans do not exist merely to see branded content and convert on your website. They are complex, they are busy and they mostly think brands are boring unless they become interesting for human reasons. This is how I create content that breaks through.