NetZero Fire

Launching a stylish, eco-friendly alternative.

With increasing consumer demand for green alternatives to traditional fuels, Mendota Hearth parent company Johnson Gas Co. launched the NetZero Fire brand of eco-friendly fire features with two product lines, the NetZero Renew bioethanol fireplace and the NetZero Waterplace water vapor fireplace.

Overall, NetZero Fire’s social strategy is to get affluent, environmentally conscious homeowners who want a fireplace for aesthetics but not heat to consider NetZero Fire’s alternatives to traditional fuels through eye-catching and educational content and ads on social media. These social media efforts also included an influencer partnership.

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NetZero Fire

Mendota Hearth

Trilix Holiday Campaign