The Fleur Cinema
Attracting new audiences for Iowa’s coolest movie theater.
For nearly four years, I managed marketing and communications for The Fleur Cinema. For about two of those years, I was also the back-office general manager of the cinema, handling marketing along with film bookings, accounting, event programming, graphic design, staffing and much more.
The Fleur’s core audience was local seniors, so we made a concerted effort to attract young people with innovative repertory programming and special events along with the usual indie film offerings.
During my time at The Fleur, we were named the best movie theater in Des Moines by the Des Moines Register, the coolest theater in Iowa by Cosmopolitan and gained media attention for special events several times:
