eFuneral
Plan your final path entirely online and gift your loved ones peace of mind.
Promoting a brand that sells insurance policies to fund funerals on social media has its challenges. We kept messaging subtle and bright, encouraging older Americans to think of the burden they would ease for their spouses and children by making final plans early. When customers plan their paths on eFuneral, they and their loved ones will enjoy the peace of mind of knowing their final wishes will be fulfilled to the letter.
Overall, eFuneral’s social media strategy was to educate affluent, religious, mostly female older Americans about prepayment and preplanning options for funeral services by promoting inspirational and community-building social content.
